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Ulta Beauty says its bet on K-beauty is paying off


Ulta Beauty’s bet on K-beauty is paying off. Justin Sullivan/Getty Images Ulta Beauty has been making a strong push into K-Beauty, and it appears to be paying off. CEO Kecia Steelman said that K-beauty is driving sales and bringing in new customers. The company inked exclusive sales partnerships with K-beauty brands like Medicube and Peach […]

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