A Brazilian restaurant titled Route 60 opened on a Wednesday in May 2014. By the weekend, bikers were flocking to their new hangout. Almost 12 years later, they’re still the most loyal customers, writes Gregg Opelka
on.wsj.com/4bHkAAx— Wall Street Journal Opinion (@WSJopinion) Mar 26, 2026
The post A Brazilian restaurant titled Route 60 opened on a Wednesday in May 2014. By the weekend, bikers were flocking to their new hangout. Almost 12 years later, they’re still the most loyal customers, writes Gregg Opelka https://on.wsj.com/4bHkAAx first appeared on October Surprise 2016 – octobersurprise2016.org.
