Four pro-government TV channels accounted for 78.5% of the advertising revenue in 2025, with Imedi TV, the main pro-Georgian Dream broadcaster, receiving the largest share of GEL 45 million (around USD 16.8 million), or 45.4% of the total, according to calculations by Mediachecker, an independent media watchdog, based on official data.
In 2025, TV broadcasters in Georgia received GEL 99.2 million (around USD 37 million) in advertising revenue, 43% more than the previous year.
Imedi TV, in first place, was followed by other pro-government channels, including Rustavi 2 with GEL 18.5 million (around USD 7 million), PosTV with GEL 7.6 million (around USD 2.8 million), and GDS with GEL 6.6 million (around USD 2.5 million).
Meanwhile, two major critical broadcasters – TV Pirveli and Formula TV – generated GEL 5.8 million (around USD 2.1 million) and GEL 4.7 million (around USD 1.8 million), respectively.
The stark difference between pro-government and government-critical channels’ advertising revenues comes at a time when broadcasters in Georgia are banned from receiving foreign funding, except for commercial transactions, under the changes to the Broadcasting Law adopted in 2025.
Transparency International – Georgia, a local anti-corruption watchdog, warned in December 2025 that the two critical channels were facing the risk of closure due to financial difficulties.
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