Day: September 5, 2025

• OpenAI is hiring a content strategist with pay up to $393,000 plus equity.
• Meta listed a content engineer role last week with pay of up to $223,000 plus bonus and equity.
• High-paying content jobs are also cropping up across industries reshaped by AI.

Far from devaluing creativity, the AI boom is making it one of the most expensive skills in tech.

A job listing for a content strategist at OpenAI, posted earlier this week, comes with a pay package that rivals senior engineering roles: $310,000 to $393,000 in base salary plus equity.

Glassdoor data shows the average US content strategist earns about $92,000.

OpenAI’s posting says the person hired will “define and execute the content strategy for ChatGPT.com.”

“You’ll shape how our brand sounds to the world, set the voice and tone guidelines, and roll up your sleeves to write, edit, and publish content that resonates with a global audience of both businesses and consumers,” the company wrote.

OpenAI is targeting candidates with 6 to 10 or more years of experience in content strategy, copywriting, or growth marketing at a “high-growth company or prominent brand.”

OpenAI isn’t alone in paying up for content talent. Meta posted a job last week for a content engineer role tied to generative AI with compensation of $159,000 to $223,000 in base salary plus bonus and equity.

Meta says its GenAI content engineering team has backgrounds in “journalism, social media, creative storytelling, writing, editing, visual arts, film & TV production, and more.”

Applicants are expected to have extensive experience in digital content strategy, along with at least a year of hands-on work with GenAI products, prompt engineering, annotation, or content labeling and analysis, the posting said.

OpenAI and Meta did not respond to a request for comment from Business Insider.

The rise of content jobs

High-paying content jobs are cropping up across the industry — especially in sectors being reshaped by AI.

Last month, Duolingo advertised for a director of social media with a salary band topping out at $342,000. PayPal recently listed a head of CEO content role paying up to nearly $240,000.

PwC’s 2025 Global AI Jobs Barometer, published in June, found wages in AI-exposed industries are rising twice as fast as those in less exposed ones, and workers with AI skills command a 56% wage premium. PwC analyzed about 841 million job ads across 24 countries, including the US, UK, Hong Kong, and Australia.

Fresh content job titles are also emerging. According to Autodesk’s 2025 AI Jobs Report published in June, postings for an “AI Content Creator” surged 134.5% year over year, based on an analysis of nearly 3 million global job ads.

Some startups are leaning hard on content, too.

Viral AI “cheating” startup Cluely is betting on influencers to drive growth.

Cluely needs to be “the biggest thing” on Instagram and TikTok, CEO and cofounder Chungin “Roy” Lee said on a podcast in June. “Every single big company is known by regular people,” he added.

Lee previously told BI that his main goal for Cluely is to reach 1 billion views across all platforms.

• X’s product head, Nikita Bier, said there’s a playbook to getting rich on the platform.
• He said users should post about one topic they are knowledgeable in, every day, for six months.
• “By the end, you will be recognized as the world’s leading expert in that subject area,” Bier said.

X’s product head said there’s a playbook for getting rich on the platform.

Nikita Bier, who became the product head at X in July, took to the platform on Thursday to share his tips on earning money on X.

He said that users should think about one subject matter they’re an expert on, and to keep posting about it.

“It can be anything: plumbing, menswear, Indian food, furniture, social apps, whatever,” he said.

“Post one unexpected insight you picked from your experience in that area. Keep it under 5 sentences. Do this every day for 6 months,” he added.

Bier said that if someone does this consistently for six months, X will promote their account to others.

“By the end, you will be recognized as the world’s leading expert in that subject area and you can charge whatever you want for endorsements, your time, or whatever,” Bier said. “And no one will be able to take that way from you.”

Bier responded to a critical comment from an X user, who said Bier’s method wouldn’t work because the X algorithm “favors slop.”

Bier disagreed. “That was then, this is now. Make sure you write in a way that is accessible to broader audiences,” he replied.

When he landed the role of product head at X in June, he said it was because he had posted his way to the top.

“While I already spend every waking hour on this app, I’ll now be spending that time helping others unlock that same value,” he said in a June 30 X post.

He had been gunning for the role for three years, he said.

Bier’s playbook has certainly worked for some content creators on the platform.

For instance, Derek Guy, better known by his handle “Dieworkwear,” was dubbed X’s “menswear guy” because of his frequent posts on men’s clothing. Guy has 1.3 million followers on X.

Representatives for X did not respond to a request for comment from Business Insider.